The challenge
MAC's innovative approach to youth mental health needed an equally innovative digital companion. The challenge lay in translating their successful in-person programme into an engaging mobile experience that would resonate with both teenagers and their carers. The solution needed to support different user journeys, maintain engagement over the eight-week programme, and provide a sustainable platform for continued mindfulness practice.
The solution
Digital Marmalade crafted separate but complementary iOS and Android applications for both adolescents and their carers. Our in-house team managed the entire development process, from initial concept through to final delivery, ensuring a cohesive user experience throughout.
- Intuitive weekly progression that mirrors the in-person programme structure
- Professionally recorded guided meditation sessions with crystal-clear audio quality
- Bespoke illustrations created by our in-house design team, ensuring visual consistency and engagement
- Push notification reminders to support regular practice
- Personalisation options allowing users to bookmark favourite resources and to customise and personalise the app
- Progressive feature revelation aligned with the weekly programme structure
- Persistent access to resources after programme completion
Technical implementation
Digital Marmalade built the applications using Flutter for both iOS and Android platforms, ensuring optimal performance and user experience. We implemented a sophisticated content management system that allows for easy updates and maintenance, whilst maintaining the security and privacy standards essential for mental health applications.